Embedded GTM Leadership

Vision Meets Execution

Embedded Go-To-Market leadership for deep-tech, cyber & B2B startups.

We bridge the gap between product and enterprise revenue — full-cycle GTM leadership, idea to scale.

$500M+
Total enterprise revenue generated across portfolio companies
$100M
Growing and developing ARR at Check Point & PlaxidityX
>50%
POC-to-revenue conversion rate
The GTM Journey We Run For You

What We Do

01

Market Analysis & Validation

Define your ICP, map the competitive gaps, and validate real demand before you build.

02

Product-Market Fit

Drive to product-market fit with design partners and real usage data — refining your positioning and validating genuine demand at every step.

03

GTM Strategy & Positioning

Sharpen your value proposition, unique selling points, and key market messages, then lock in the pricing model and channel strategy built to scale.

04

Sales Execution — Direct & Channel

Fractional CRO/AE leadership — build direct-sales playbooks and recruit, build, and lead the partner/channel network alongside your sales and marketing teams.

05

Launch Execution

Soft-launch, go public, and equip sales & customer success teams to convert from day one.

06

Post-Launch Optimization

Track retention, CAC & LTV, close the feedback loop, and scale what’s working.

Leadership That Has Done This Before

Operators, not advisors.

Ran Ish-Shalom and Zeev Farkash — 30+ years leading product, marketing & global sales at scale.

Start-up Growth Acceleration

Onset Technology logo
Lannet logo
Ioimage logo
Wavion logo
Siklu logo
PlaxidityX logo

Enterprise Scaled Revenue

Microsoft logo
Check Point logo
Applied Materials logo
IBM logo
NICE logo
AudioCodes logo
Avaya logo

Ready to Turn Tech Pilots into Repeatable Revenue?

There are many consultants and advisors. We come to deliver.

Prefer to reach us directly?